First there were the run-of-the-mill print advertisements, then there were advertorials, now we seem to have reached the age of the online ‘zine. First Gwyneth Paltrow and “Goop”, which I have mistakenly referred to as Gloop on more than one occasion, and its lifestyle advice for wealthy folks who don’t mind discussions on elimination (maybe it’s just me but some things fall under the category of “too much information”). Lest I sound too critical I will admit to sneaking the occasional glance at her (her stylist’s) advice for fashion basics which is sound, if not budget friendly.
