The debut collection is due to hit the runway at the Fall 2015 shows during Paris Fashion Week next year, offering pieces across several categories, like outerwear and leather goods. The mood? “Sensible luxury,” Seward says. “Maybe it is because I have lived in so many places, but I don’t like clothes to be too derivative—it’s not about a caricature of la Parisienne. I like to create flattering pieces that give women confidence, because that is what I need myself. It’s not about looking overly intellectual or trendy, but beautiful.”
As for her A.P.C. gig, Seward will present her sixth and final collection for it this September in Paris. Be on the lookout for Sweard’s new line and boutiques in Paris (opening September 2015), and possible Los Angeles and New York.
