Unsurprisingly, the street was filled with hundreds of screaming fans waiting to catch a glimpse of the woman herself and desperate to shop the new collection for their wardrobes (and eBay customers, no doubt).
Mossy did not disappoint, as she took to the stage in the window of the store, introduced by Radio 1 presenter and friend Nick Grimshaw. Although she has become more vocal in recent years, it is still novel to hear Kate speaking to a crowd. Wearing the lurex black and gold pinstripe tuxedo of her own design with the scalloped cami underneath, Kate certainly was the best model for the collection and proved that she definitely still has what it takes when it comes to creating sell-out designs. If anything, this collection is the best one to splash out on as she has taken inspiration from her own wardrobe, although the supermodel body comes separately.
After gracing the hoards, Kate was seen in-store wandering around to give shoppers advice. As Lisa Armstrong from The Telegraph noted, Moss sounded quite pleased with herself saying, “Look at me selling my stuff!” bringing her down off her superstar pedestal and onto the shop floor and most likely increasing the sales exponentially.
After all that hard work, Kate slipped into the fluted silk-blend lamé maxi dress and fringed tulle jacket and headed off to the Connaught for the celebratory dinner party, joined by Naomi Campbell, Suki Waterhouse, Cara Delevingne and Sienna Miller, who were all sporting her new collection. As collection campaigns go, you couldn’t really ask for a better model lineup.
You can shop Kate Moss for Topshop online, in store and on Net-a-Porter.com now.