Jess is the latest It-girl to be tapped by Rag & Bone for its ongoing DIY project, following in the footsteps of Miranda Kerr, Poppy Delevigne and Candice Swanepoel. The idea behind the campaign is simple, smart and budget-friendly: Ladies with soaring cool points and wholesome good looks are handed a digital camera, a bag of Rag & Bone clothing and the brief to interpret the label in her own unique way. Here, fulfilling that brief meant Jess Hart starring in her own white T-shirt competition in the pool of LA’s Roosevelt Hotel.
