The ever-revolving door of campaign photographers at Christian Dior continues to rotate. Since Maria Grazia Chiuri took the helm of the French fashion house back in 2016, we’ve encountered ads from Brigitte Lacombe, Paola Mattioli, Elina Kechicheva and Brigitte Niedermair with the latter capturing Dior’s campaign last season. For Pre-Fall 2022, Alice Mann steps behind the lens to take group portraits of Emi Stankovic, Greta Hofer, Isheja Morella, Jiali Zhao, Manuela Sanchez, Maryel Uchida, Naomi Ekindi and Steinberg for the ode to sisterhood.
In the eyes of our forum members, however, it’s a total flop. “Horrible casting as usual,” complained avonlea002.
“Looks like the angry girls group from last season has new recruits this pre-fall. Another tragic campaign,” echoed Ed..
“Terrible casting with terrible clothes. I do like the composition/idea of the campaign, but when nothing else looks good, there’s no salvation,” voiced an underwhelmed WAVES.
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Frederic01 is also far from impressed: “Boring campaign and hideous styling. Photographing luxury clothes in an abandoned and decrepit parking lot is so stupid. The people who came up with this as a concept probably think it’s really cutting edge and cool.”
“This reminds me of that scene in Westworld when they found all the lifeless old robots in the basement,” GivenchyHomme pointed out.
“The backdrop is too industrial and not really connecting with the schoolgirl vibes of the clothes,” noted Felipe Wiedmer.
“Another absolute dud of a Christian Dior campaign… Too many girls, a total lack of energy and beyond bland photography from Alice Mann! Dumbfounded as to how this bland imagery is supposed to sell a collection,” critiqued vogue28.
Are you a fan? Share your thoughts on the Pre-Fall 2022 campaign from Christian Dior here.
