We’ve now experienced 11 glorious seasons of Steven Meisel shooting Zara’s mainline advertising campaigns. Five years later with the partnership stronger than ever, we continue to be left in awe season after season. For Spring 2022, Meisel bestows upon us a new artistic concept starring a bevy of models each resembling painted figures. This season the lineup includes Marie Sophie Wilson, Lina Zhang, Georgia Palmer, Jessica Stam, Tess McMillan, Rianne Van Rompaey, Edie Campbell, Quinn Mora and Amar Akway posing solo for portraits that are true works of art.
Needless to say, the campaign received rave reviews from our forum members. “Marie Sophie Wilson looks stunning…” proclaimed mikel.
“What a stellar lineup! And of course, an absolutely magnificent portrait of Marie. So elegant, so soft, such beautiful tones. Steven Meisel and Baron have successfully elevated Zara to the levels of high fashion and above, visually at least. Their presentations never fail to impress me!” exclaimed aracic.
“This is even more exciting than Chanel ads nowadays,” balmain1914 pointed out.
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“Stunning campaign, I love the painting effect as a reference in every ad,” admired VogueGirl8910.
“Quite a stunning series of images and this feels like a vast departure from previous Zara campaigns lensed by Meisel, which I can appreciate. The portraits themselves are all gorgeous, couldn’t possibly select a fave…” admitted vogue28.
“Georgia looks really good. Happy to see Jessica Stam!” voiced cestmagique.
“Nice portraits. Love seeing Stam,” echoed dior_couture1245.
“Lina steals the campaign for me, she is working the camera,” GERGIN chimed in.
See Zara’s Spring 2022 campaign in all its glory and join the conversation here.
