David Sims is clearly a favorite of Miuccia Prada and Raf Simons. The co-creative directors of Prada first commissioned the British fashion photographer last season and now he’s back behind the lens for Spring 2022. Despite covetable collections, Miuccia and Raf have yet to win us over when it comes to advertising campaigns. This season’s minimalist offering entitled “In the Mood for Prada” sees brand ambassador Hunter Schafer make an appearance alongside Julia Nobis, Selena Forrest and Lina Zhang (Tom Holland fronts the menswear campaign). The cast poses in the studio against clean and simple backdrops allowing Prada’s Spring 2022 collection to take center stage.
Prada’s latest became a hot topic on our forums. “Love it! Hunter was made for Prada,” applauded FashionMuseDior.
“I really like this, reminds me of David’s 90s stuff. Simple but evocative,” enthused Marc10.
VogueGirl8910 is also a fan of the 90s vibe: “The campaign is flawless with that 90s photography style.”
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“The severe simplicity works well. The clothes are showcased perfectly. I love Julia’s shots. The colors are stunning. I don’t even mind the text this time. This was the strongest collection Raf’s done so far. I feel like he finally made his debut,” proclaimed GivenchyHomme.
Nomar felt the same way. “I actually love the simplicity of the images because the clothes can speak for themselves. Julia and Lina look great, which is no surprise…”
“Quite a solid campaign from Prada this season and far better than previous mainline campaigns with Raf Simons as co-creative director. The minimalism and clean studio setup work incredibly well to showcase the collection and the images just feel so fresh,” voiced vogue28.
See more from Prada’s Spring 2022 campaign and share your opinion here.
