Anthony Vaccarello is a man who knows what he wants when it comes to his advertising campaigns for Saint Laurent. Ever since he became the legendary French fashion house’s creative director back in 2016, the Italian-Belgian designer has favored a certain…je ne sais quoi. If you’ve followed Saint Laurent’s campaigns over recent years, you will have noticed the likes of Kate Moss, Kaia Gerber and Anja Rubik all looking like the quintessential SL woman. It’s now Amber Valletta’s turn to take on the role as she becomes the face of the Spring 2019 collection along with Mathilde Henning, Rebecca Leigh Longendyke and Charlotte Gainsbourg — all captured by David Sims in his preferred black and white style of photography.
Yet for a brand of Saint Laurent’s stature, our forum members were expecting a whole lot more. “Even the Zara campaign is way more professional than this crap,” disapproved helmutnotdead at once.
“This brand needs a purge ASAP, especially with the Hedi x Celine comeback,” stated Ed.
“Anthony’s work for SL is like Frida [Giannini]’s work for Gucci. Frida held on to the image Tom Ford created. Anthony held on to the image Hedi created. Now that Hedi is at Celine, SL is soon going to be irrelevant,” added dfwn2n.
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Sharing the same underwhelming sentiments toward the campaign was kasper, commenting, “YSL used to have the most amazing ads under [Stefano ]Pilati. I mean those manifesto’s with the supermodels!”
“I do wish they’d try something else with their campaigns but I still like this,” confessed lelaid.
Vogue28 felt the same way, admitting, “I have a somewhat weak spot for Anthony Vaccarello’s Saint Laurent, so I’m not offended over this campaign as so many others. Yeah, might not be the most adventurous or groundbreaking of campaigns but what’s not to love about anything Amber Valletta related?”
Are you here for the campaign? Think Saint Laurent needs a shakeup to keep up? See more from the latest campaign and sound off here.
