But is change always for the better? “Doesn’t seem very guilty but OK,” pointed out Scotty straight away.
“This perfume doesn’t suit the new aesthetic at all. I mean, look at the tacky bottle. The campaign and the whole thing overall is weird,” criticized Lola701.
Also left unimpressed was kokobombon: “I don’t like this shot – too many elements. I think that just a close up of Jared and Julia in the tub would have been more appealing.”
Spike413 wasn’t exactly delighted either. “That’s the least inviting ménage à trois I think I’ve ever seen. Partly it’s the dated bathroom (which looks sleazy in the worst possible way, very mid-70s gentleman’s mag/kama sutra) but it’s also how stiff they all are. That pink tub is making me uncomfortable,” he discredited in horror.
“#GuiltyNotGuilty is one of the most stupid hashtags I’ve ever seen. This whole campaign leaves me totally cold,” shared a deflated perhydrol.
“So now I can buy the perfume accompanying the world’s most apathetic threesome, accessorized with stringy hair. Gucci is guilty of being anti-glamour at the moment (by Gucci standards), and while it seems like a refreshing change to what came before, it will only sell so well before people yearn for something more glossy, especially when it comes to their perfume and make-up purchases,” declared an uninterested tigerrogue.
The campaign is pretty stale in comparison to previous Gucci fragrance ads, don’t you agree? Sound off here.
