IMAGE: EQUIPMENTFR.COM
At first, the campaign was an instant hit. “This is everything I need. I can die in peace now,” raved madzedre straight away.
“These are really beautiful and strong images,” complimented Nomar with forum member thatsfierce agreeing, “I think this is fantastic.”
“I love the first picture, I thought it was quite calling for attention. Kate doesn’t look her best here but who cares…she’s Kate Moss,” chimed in elle_gb.
Nepenthes sure was a fan, adding, “This is so beautiful! I’m completely blown away!”
Also a fan was happycanadian: “I absolutely ADORE this!!! Beyond the final product itself (which I find to be genuinely moving and fascinating), I love the process. It’s such a pure representation of their style and artistic expression. Love Daria the photographer. I am interested to see how she develops in this.”
But everyone else was left unimpressed. “Ugh, just when I thought the ‘worn and haggard’ trend has passed, along comes Daria! We get it, she’s all-natural, raw, and all that, but it’s cliche at this stage. Not to mention that she ripped off her best friend, [Mikael] Jansson. Cannot help but roll my eyes at all of these shots,” slammed Benn98.
“Sometimes big names are not enough…” declared Lola701.
IMAGE: EQUIPMENTFR.COM
IMAGE: EQUIPMENTFR.COM
Are you a fan of Equipment’s new campaign? See the rest of the images and drop us a comment here.
