Late last week, we considered an ad image of Marilyn Manson for Hedi Slimane‘s Saint Laurent Mens. It gets worse (or better, depending on your perspective, I guess): the Manson ad is part of a larger campaign called “Music Project” which also features Courtney Love (above), Ariel Pink and Kim Gordon. In the Forum thread dedicated to the campaign, Vitamine W was the first community member to react the images: “OMG what did I miss? Is it 1993 again?”
The campaign was announced by Dazed Digital, which offered only the most tenuous connection between Yves Saint Laurent‘s storied past and Slimane’s “Music Project”: In 1971, Saint Laurent did the clothes for Mick and Bianca Jagger’s wedding. Thus, the new creative director is not, as it might appear, simply indulging his own tastes for black-and-white photographs of aging rockers, but furthering the brand’s cultural legacy and its strong ties to the music community.
Frankly, I like Marilyn Manson and Courtney Love — like, a lot — but Slimane’s got to have a screw loose if he thinks this is actually an appropriate campaign for YSL ugh, Saint Laurent. Are we really supposed to look at pictures of Love crawling on the floor, dressed in glam-grunge, and think, “Wow, that is the work of a visionary!” Okay: visionary of a horse that’s already been beaten to death. It isn’t even funny.
[Dazed Digital via TFS Forums]
Previously: The New Face of Saint Laurent Mens? Marilyn Manson
