e.l.f. Cosmetics recently teamed up with Tinder for a limited-edition makeup collection that aims to boost confidence and enhance self-expression for individuals exploring the dating culture. Inspired by Gen Z, the “Put Your E.l.f. Out There” vault collection by e.l.f. x Tinder infuses the dating app’s motto of forming real connections into the cosmetic brand’s beauty products.
As stated by the brand, the latest collaboration emphasizes a study that discovered more than one-third of single people see their first dates as a chance to experiment with makeup. Moreover, the dating app and beauty brand’s mutual focus on the importance of self-expression and confidence makes for a perfect collaboration to address the modern consumer’s interests.
Where to buy e.l.f. x Tinder Put Your e.l.f. Out There collection
e.l.f. Beauty collaborated with the popular dating app Tinder and launched a limited-edition “Put Your E.l.f. Out There” vault make-up collection on September 10. Interested customers can buy the exciting date night make-up collection from e.l.f. cosmetics’ official website and the e.l.f. app.
The vault collection includes an All Slick, No Ick Face Primer, a Flame Changer makeup bag, and a Set-uationship Setting Mist. It also features three lip products: a Glow Reviver Lip Oil in Spice Things Up, a Glow Reviver Lip Oil in Keep Your Cool, and a Cream Glide Lip Liner in Red-y for Anything.
According to WWD, e.l.f. Beauty’s chief marketing officer, Kory Marchisotto, talked about this latest collaboration by saying, “e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we build a constellation that further fuels our community’s confidence.”
Meanwhile, Tinder’s chief marketing officer, Melissa Hobley, highlighted the importance of confidence in looking and feeling one’s best, which is also reflected in the collaboration. Hobley noted, “Your bravest, funniest, most-charming self shines through when you look and feel your best.”
So hurry and get your hands on the new e.l.f. x Tinder make-up collection on the beauty brand’s official website and app today!
