Frugal Beauty Buys You'll Actually Want
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Hanhoo
You probably know that some of the most cutting edge beauty products and treatments come from Asia, which is why Hanhoo is particularly appealing. The brand has been in the business for over a decade and is now finally available in our neck of the woods at Walmart. Makeup wipes, collagen supplements, pimple patches — this frugal beauty brand covers an incredible amount of bases. Its most recent launches include Argan Oil Makeup Removing Wipes With Vitamin C and the Beauty Fix Collagen + Vitamin C Dietary Supplement.
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JUNO & Co
JUNO & Co is an affordable beauty brand known for its best-selling Microfiber Velvet Sponge. This innovative sponge is a blender and brush in one that can be used wet or dry for a natural-looking finish. All sponges are just $6 (compared to $20 for a Beautyblender), while individual brushes retail for $3 to $6.
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Goddess Garden Organics
Goddess Garden Organics was founded by a woman looking to develop safe skin and sun care solutions for her daughter who experienced allergic reactions to the chemicals in conventional products. With support from her biochemist husband, it's now a leading (and ever-expanding) reef-safe sunscreen brand for sensitive skin. It also offers affordable plant powered facial care, aromatherapy and a bath and body line for babies.
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Missha
Korean brand Missha makes everything from pimple patches to lip glosses. It focuses on innovative ingredients (like bee pollen) and packaging (see this lip gloss). It also has a great selection of sheet masks.
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Waxing Kara
Waxing Kara is a beauty brand focused on the healing power of honeybees. Each of Waxing Kara’s products is sustainably made on founder Kara Brook’s farm on the Eastern Shore of Maryland. The brand makes everything from spa soaks and hand soaps to dry masks and lip balm tints.
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Grow Girl Hair
Grow Girl Hair is trying to change the stigma of hair loss. All of its products are aimed at improving the thickness, shine and texture of hair at surprisingly affordable prices.
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W7 Makeup
W7 Makeup is a popular U.K. cosmetics brand that just launched in the U.S. Of particular note is the playful brand's extensive vegan selection that includes lipsticks, brow products, eyeshadows and more.
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Essie x Olive & June
Olive & June is one of the country's best-known nail salons and while you might not be able to jet to Los Angeles to splurge on one of its signature manicures, you can now head to Target to get the nail art look for a fraction of the price. Essie and Olive & June have paired up to debut six nail art sticker packs (retailing for just $7.50 each) meant to be teamed with Essie's summer nail polish collection.
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Masqueology
Masqueology blends traditional Korean beauty concepts with modern technology and ingredients. While it's mostly known for its masks, the brand also offers products for your hair and body, including this $14 Gold Cleanser, made with real 24 karat gold.
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Yes To
A pioneer in the clean, affordable and chic beauty space, Yes To is ever-expanding. It literally seems to have new products every week. You can find pretty much anything skin-, hair- and body-related on its website.
