Over 250 million people use Pinterest for everything from planning weddings and home decor projects to outfit inspiration and beauty trends — all while providing the platform with valuable insight into consumer interest and trends. If a topic is searched repeatedly for more than six months, it’s likely to become a trend. Here are Pinterest’s predictions for the top 10 trends in beauty and fashion for the coming year.
Women’s style: Patterns of sustainability
- That bamboo you do: Stay connected to nature by carrying all the essentials in a striking, structured handbag. (Searches for bamboo bags +2215%)
- Say it with sneakers: Finally, feet get the starring role they deserve, supported by kickin’ colors and lit laces. (Searches for statement sneakers +2211%)
- Just kente get enough: From dashikis to cocktail dresses, African wax prints and kitenges look stunning on every continent. (Searches for african print fashion +229%)
- Ruche hour: Flatteringly gathered gowns, pants and coats are sending ripples through the style world in 2019. (Searches for rouche +108%)
- Wrap stars: Cozy, chic robe silhouettes mean never having to choose between comfort and style again. (Searches for robe silhouettes +689%)
- Second skin: Step aside, leopard print! Snake skin prints just slithered into the lead (and tights and skirts and…). (Searches for snake print +642%)
- Mod squad: People are going from zero to incognito in an instant with beautifully blocky oval sunglasses. (Searches for oval sunglasses +591%)
- Up your shell game: Hares beware: slow and steady wins the race with these versatile, sophisticated tortoise earrings. (Searches for tortoise earrings +679%)
- Slay in your lane: People are riding high on bike shorts, for everything from workout wear to statement wear. (Searches for biker shorts +1323%)
- Ethical threads: Rentable looks and recycled materials make for world-stopping looks that don’t punish the planet. (Searches for sustainable fashion +34%)
Beauty: Standout shine
- Big bang theory: The next big thing in fringes? Baby bangs. In 2019, the just-above-brow crop is making the cut. (Searches for cropped bangs +51%)
- The next exfoliant: People are lathering up with gentle liquid exfoliators for brighter, smoother skin. (Searches for liquid exfoliator +58%)
- Hooray for gray: People are growing out their natural grey hair and letting that silver shine through. (Searches for going gray +879%)
- The standout pout: Smart mouths everywhere are pairing barely there makeup with a bold red kisser for added attention. (Searches for standout lip color +467%)
- Just like magic: It may sound like sorcery, but old-school witch hazel is gaining popularity as a skincare solution. (Searches for witch hazel +305%)
- Lilac locks: Prepare to see lots of lilac in 2019—this pretty pastel hair color trend is growing fast. (Searches for lilac hair +1077%)
- Go glossy: Gloss is helping make people’s best features shine—from lips to lids. (Searches for glossy makeup +89%)
- Dip in: Wave goodbye to chipped nails! Powder dipping lasts longer than traditional gels, and is way easier to remove. (Searches for powder dip nails +442%)
- Ooh-la-lashes: People are giving their lashes a lift with natural solutions—think castor oil, grapeseed oil and aloe vera. (Searches for natural lash lifts +52%)
- Almond joy: Here’s a nutty new manicure trend: almond nails, named for the rounded shape of the nut. (Searches for almond nails +97%)
For more predictions for the year ahead, check out the Pinterest 100 2019.
