Are you really making the most of what Instagram beauty has to offer? Or have you been following the same influencers since 2016? A lot — and we mean A LOT — has changed in the world of beauty in the last few years. If you’re not already, it’s time to be a part of the evolving dialogue.
You may know a handful of names in the ever-expanding beauty business, but we are here to transform your Instagram feed. These women of color beauty bloggers are here to dole out the best makeup, beauty, fashion and life advice. From contouring tips to vacation makeup, from DIY hacks to hair coloring, these bloggers have it on lock. Here are the most interesting beauty icons you need to follow.
4 WoC beauty bloggers you need to follow
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Huda Kattan
We could call her the Kim Kardashian of the East, but Huda Kattan is so much more. The Dubai-based beauty guru and entrepreneur has a passion for contouring and has come up with a diverse range of products to help you do it. Her makeup line Huda Beauty is one of the best-selling brands in the world right now. She also recently released The Overachiever, which comes in 20 shades.
Image: @hudabeauty
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Beauty on the Fly
Huda's unique selling point as an Instagram beauty icon are her super attainable tutorials. The self-made makeup guru recently did a complete beauty tutorial on a flight because that's just how she rolls.
Image: @hudabeauty
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Raschelle Smith
No one works bright popping hair colors like Raschelle Smith. The beauty blogger goes by the name msroshposh and has a steady following on YouTube and Instagram. We highly recommend checking out her tutorials if you are going bold with your hair.
Image: @msroshposh
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The New Contour Icon?
Raschelle's contour rituals might be just the inspiration you need to really put your palette to work. Her full face and fast, glam makeup taught us a thing or two about contouring and highlighting. She recently uploaded a post-makeup skin care ritual that may come in handy if your skin is stressed out.
Image: @msroshposh
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Farah Dhukai
The Canadian beauty guru is all we want our Insta beauty icons to be. Farah Dhukai mainly gained popularity with her DIY hair and makeup treatments, which are super easy on the wallet. She has relentlessly called out trolls and spoken out against double standards in beauty. She recently posted before and after pictures side by side to respond to bullying and got real about her roots.
Image: @farahdhukai
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The DIY Goddess
Farah's do-it-yourself hacks have taught us everything from cutting our hair at home to correctly applying primer. Her latest post shows how to banish stubborn dry flakes, the perfect winter skin tutorial.
Image: @farahdhukai
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Amata Chittasenee
Amata Chittasenee's Instagram page has everything you hope for in an influencer's content: makeup, vacations and vacation makeup. She goes by the name Pearypie and is also a YouTube vlogger.
Image: @pearypie
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Wardrobe Envy
Amata is not just a beauty influencer; the Thai lifestyle guru also has a killer wardrobe. We'll be using her Instagram page as our next vacation lookbook, thanks.
Image: @pearypie
