We’re used to seeing skin care products separated into categories “for men” and “for women,” with the former typically presented in “masculine” black and blue colors. And then there’s makeup products, usually marketed exclusively to women. But times are changing: The call for diversity has become stronger than ever, and the beauty industry is not immune to it. Now, skin care and makeup products have been developed as “gender neutral” — an exciting development for all.
This genderless beauty initiative is more than just a marketing gimmick. More and more people have recognized that the concept of traditional gender roles is quickly becoming outdated. Plus, is there really any reason skin care should be different for men and women? In an article by the Independent, dermatologist Dr. Anjali Mahto explained that, although men and women do have differences in their skin, one’s skin care routine isn’t dependent on gender — skin type is the most important factor when choosing products.
Ready to try out some gender-neutral beauty products? Here are five brands to check out.
[ Next: Are We Finally Ready for Gender-Neutral Fashion? ]
This article originally appeared on TotalBeauty.com
6 Gender-Neutral Beauty Brands That Are Shaking Up the Industry
-
Context
This brand first featured unisex skin care products and has since expanded into lip products as well as nail polishes. One of our beauty editors tried it with her boyfriend and it's a perfect example of how skin care products work pretty much the same for both men and women. Bestsellers include Context White Charcoal Detox Mask, $45, Context Oil-Free Daily Moisturizer SPF 15, $40, and Context Vitamin C All Day Eye Cream, $35.
-
Aesop
This Australian skin care brand has been around for more than two decades and is known for its simple, unisex packaging. It's also well-loved for its natural and vegan-friendly formulations. Products to try include the Aesop Amazing Face Cleanser, $49, Aesop Damascan Rose Facial Treatment, $75, and Aesop Classic Shampoo, $29-$49.
-
Asarai
Founded by a husband-and-wife duo, Asarai has developed a gender-neutral skin care line, all packaged in the color yellow. The brand believes that the color yellow resonates with all genders and ages, and the line was created with the hope that genderless beauty products can encourage more diversity in the industry. Asarai's products are made with all-natural ingredients sourced from Australia, including Australian red and white clay, seaweed and Kakadu plum. Start with Asarai Sleepercell Retinol Serum, $45, Asarai Earth Tones Face Mask, $29, and Asarai Power Trip Vitamin Oil, $50.
-
Panacea Skincare
If minimalist, back-to-basics skin care is more your style, this brand is for you. Featuring a stylishly pared-down aesthetic, the brand's Korean skin care-inspired line has everything you (and your guy) need to commit to a daily regimen. Another bonus? All the products are cruelty-free and vegan as well. Popular products include the Panacea Skincare Daily Facial Cleanser, $24, Panacea Skincare Daily Facial Moisturizer, $36, and Panacea Skincare Daily Facial SPF, $32.
-
Fluide
Fluide carries makeup carefully designed for all genders and skin tones. Its products are formulated without parabens, phthalates, formaldehyde, and are cruelty-free. What's more, part of the proceeds of each sale is donated to nonprofit LGBTQ organizations. Check out the brand's Fluide Liquid Lipstick in Q-Train, $16, Fluide Lip Gloss in Mood Ring, $12, and Fluide 7-Free Polish in Starlite, $15.
-
Non Gender Specific
As its name suggests, Non Gender Specific is a new beauty brand created to cater to everyone — and like many of the other brands on this list, it's all-natural and vegan. Right now, it only offers one product, but it's well worth checking out: The Non Gender Specific Everything Serum, $65, is designed to target a range of skin care concerns (such as wrinkles, pore size and hyperpigmentation) and comes packed with skin-loving botanical extracts.
