Whether you’re a makeup obsessive or only stick to the basics — foundation , concealer and a versatile lip product — you’ve probably noticed makeup brands keep launching new and exciting products with the help of well-known collaborators. So much so, it’s hard to keep up. From striking eyeshadow palettes to ethereal highlighters , well-known celebrities and influencers are teaming up with makeup brands to create one-of-a-kind collections for consumers.
As exciting as these releases can be, figuring out which ones to spend your hard-earned money on can get pretty overwhelming quickly. Unless you have a lot of disposable income, you have to be really discerning when makeup shopping so you can get your money’s worth. But we feel you — if we could, we’d buy all of the makeup in the world, too. Until that day comes, we’ve rounded up some of the best new beauty collabs that are worth the investment.
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Beauty collabs
Inglot x Jennifer Lopez
Jennifer Lopez x Inglot, $9 to $49 at Jennifer Lopez Inglot
When Jennifer Lopez announced she was creating her own makeup line in partnership with Inglot, fans of the megastar were excited. Well, now you can finally get your hands on the products. There’s a total of 70 color items that were either created by J.Lo or hand-selected by her. Ranging from bronzers and eyeshadows (both loose and pressed) to highlighters, nail polishes and lipsticks, everything is under $50. Essentially, this entire line is a one-stop shop for all your makeup needs.
NARS x Erdem
Erdem Strange Flowers, $19 to $49 at NARS
Made in collaboration with famed London-based designer Erdem Moralioglu, who's known for his feminine silhouettes and prints, this dreamy limited-edition collection from NARS is what warm weather dreams are made of. Comprised of two playful blushes and eyeshadow palettes, a pearly pink highlighter and a mix of lip shades, including a convenient lip powder palette (all packaged beautifully), they will look stunning on a special night out or when you want to add a bit of romantic flair to your overall look.
Artist Couture x Jackie Aina
Artist Couture x Jackie Aina, $55 at Artist Couture
The hype surrounding highlighters doesn't seem to be dying down anytime soon — and why should it? One swipe of a well-formulated highlighter and you’re left with an ethereal glow in seconds. La Peach, a rich peach-toned option with gold shimmer created by famed YouTuber Jackie Aina for Artist Couture, looks amazing on a range of skin tones. The finely milled loose powder is buildable so you could easily achieve a subtle glow or a more blinding one on your face, eyes or body. For the more daring or someone with a deep skin tone, there’s also La Bronze, which has a copper base and opalescent gold, shimmering pearls.
ColourPop x Shayla
Shayla x ColourPop, $59 at ColourPop
When it comes to affordable makeup that also has amazing quality, ColourPop is high up on the list. Its new collection with beauty guru Shayla Mitchell, otherwise known as Makeupshayla on the internet, is no different. The eyeshadows, highlighters and lip products were formulated to complement people of all complexions. Besides the flattering lipsticks and peachy champagne lip gloss, the 16-pan eyeshadow palette, which is called Perception, has a wide range of matte and metallic shades (vibrant orange, deep purple with violet glitter and more) that you can use to create a plethora of looks depending on your mood or the occasion.
MAC x Patrick Starrr
Patrick Starrr Floral Realness Full Face Kit, $49.50 at MAC
Former MAC employee turned YouTube star Patrick Starrr has teamed up with MAC for a second time to create a new range of floral-inspired makeup. The entire line is gorgeous and each product comes in the most eye-catching packaging that’s sure to stand out on your vanity. The pink, purple and blue hues throughout the collection are vibrant, well-formulated and easy to work with. It's sure to help you get your most gorgeous springtime makeup looks.
KKW Beauty x Mario Bundle
KKW x Mario Bundle, $85 at KKW Beauty
This makeup collection made by Kim Kardashian and Mario Dedivanovic, her makeup artist of the past decade, has been a long time coming, but all of their hard work has been worth it. Since its release, people have been raving about the eyeshadow palette from the line in particular. It features four matte shades and six shimmers, including a rich blue shimmer that’s incredibly pigmented and looks impeccable when applied all over eyelids or on the waterline. While the palette is currently sold out, it should be coming back soon. Just make sure to sign up for email notifications from KKW Beauty so you can get one for yourself when it returns again before it disappears for good.
Neutrogena x Kerry Washington
Kerry Washington Essential Eye and Cheek Palettes, $22.98 at Neutrogena
From Scandal star Kerry Washington comes two different eye and cheek palettes created in collaboration with Neutrogena. As a spokesperson, Washington has worked with the brand on various initiatives and products before, like expanding its foundation range. These new items, though, were made with the needs of busy people in mind. With a built-in primer, the nude-toned eyeshadows are said to last up to 12 hours. On the other hand, the cheek palette has a blush, bronzer and highlighter packaged in a slim compact that's easy to carry around in your travel makeup bag. With both, you can do most of your pared-down makeup looks without having to reach for a bunch of different products at once.