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New Products Bound To Be Cult Classics
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Drunk Elephant
T.L.C. Sukari Babyfacial, $80 at Sephora
Drunk Elephant's products are consistently best sellers at Sephora, which is quite the feat for a brand that still isn't a household name. No launch has generated as much buzz from the brand as this facial in a bottle.
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Beauty Bioscience
GloPRO Microneedling Regeneration Tool, $199 at Beauty Bioscience
Within the first 12 minutes of appearing on HSN, $400,000 worth of this device was sold. A few months later, HSN sold $4.4 million worth and the company hit $60 million in sales by the end of last year. If you're going to microneedle, this is the device to go with.
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Tweezerman
No Mess Mascara Guard, $8.89 at Amazon
If there's one product you'll wonder how you ever lived without, it's this mascara smudging guard. Totally genius!
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OUAI
Dry Texture Foam, $28 at Sephora
Driven by social media savvy and a celebrity following, OUAI has a long list of potential cult faves. Among the best is this texturizing foam, which is applied on dry hair.
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Hatch
Belly Mask, $12 at Hatch Collection
The recently launched Hatch line includes a totally unique mask for pregnant women's bellies. The "belly facial" helps to minimize stretch marks.
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Hourglass
Immaculate Liquid Powder Foundation, $56 at Hourglass
This product is touted as a "miracle for oily skin" and that couldn't be more true. It not only controls oil but camouflages imperfections and has staying power even without a primer.
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Goop Body
Bath Soak, $35 at Goop
Epsom salt baths are all the rage at the moment, but leave it to Gwyneth Paltrow to take things one step further. These soaks, in addition to incorporating healing salts, are formulated with botanicals and essential oils (the line was developed with acupuncturist/Chinese medicine expert Paul Kempisty).
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Oribe
Flash Form Finishing Spray Wax, $42 at Oribe
Don't be fooled by the name, there's nothing gross or sticky about this. In fact, this spray's mist is so fine you won't even be able to tell that it's a wax. Besides creating buildable texture and taming frizz, it adds nongreasy sheen.
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Billie
Starter Kit, $9 at Billie
Razors are one of the most overpriced items lining drugstore beauty aisles, but opting for the cheapest ones usually leaves you with cuts. Billie takes on Dollar Shave Club with a female-driven counterpart. The starter kit includes a holder and two five-blade razors for just $9, after which you can get four replacement cartridges for $9. You save money without sacrificing aesthetics or quality.
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Dermalogica
Sound Sleep Cocoon, $80 at Dermalogica
You may already know that skin care works best at night when the actives are more easily absorbed by skin, which is why this product was not only specifically designed to be applied pre-snooze for more hydrated and brighter skin, but it was also formulated with amazing-smelling essential oils (lavender, sandalwood...) to actually help you fall asleep. Dermalogica also launched a Sound Sleep App in conjunction with this new product.
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Tom Ford
SS18 Eye Gloss, $36 at Tom Ford
Forget the wet-hair look, this spring/summer it's all about the sex appeal of a wet eye look.
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R+Co
Motorcycle Flexible Gel, $26 at R+Co
For seriously strong hold without the crunch, check out this aptly named flexible gel.
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Stila
Stay All Day Waterproof Liquid Eye Liner Micro Tip, $22 at Sephora
This one is actually a new version of an already cult fave. Stila’s top-selling waterproof liquid liner formula has now been launched with an even finer tip — perfect for inner eye application.
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IGK
Direct Flight, $27 at Sephora
Forget Oscar Blandi, this will be your new go-to dry shampoo. It uses ingredients du jour — turmeric and charcoal — to remove excess oil and dirt.
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Lubricity Labs
Lubricity System, prices vary at Lubricity Labs
Glycolic acid is a miracle worker for faces and most dermatologists recommend using it every day for brighter, less acne-prone skin. Turns out the smoothing and exfoliating features that make our faces look so great when we use glycolic acid on skin do the same on scalp/hair. The brand also uses quinoa protein, aloe vera and coconut oils in its range of products.
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Glossier
Boy Brow, $16 at Glossier
You may or may not be surprised that the best brow-shaping product comes not from Anastasia Beverly Hills (though the brand has some amazing ones), but from Glossier. This is a must-have product if you're looking to beef up your brow game.
