Now’s the time to go blonde. Want proof? Emily Ratajkowski, Kylie Jenner and even Kaia Gerber all made the switch for summer. And just like everyone else who lightens their locks, they’ll need to invest in a quality purple shampoo.
Orange, brassy color is a common occurrence for bottle blondes. Blond color oxidizes, turns a cartoonish yellow hue and incites instant panic. Thankfully, a good purple shampoo can offer a quick fix. Emphasis on “good.” It neutralizes brassiness and softens hair texture, resulting in a cool, bright, natural-looking blonde. However, some just don’t do the trick. The seven products recommended here are tried, tested and consumer approved. Discover the best purple shampoo for all your blond hair needs.
TB Best Purple Shampoos for Blonde Hair
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TB Best Purple Shampoos for Blonde Hair #1
Brighten your locks with these best purple shampoos for blond hair that are tried, tested and consumer approved.
Image: Imaxtree
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Tigi
Bed Head Dumb Blonde Purple Toning Shampoo, $17.99 at Ulta Beauty
Hate the smell of purple shampoo? This one not only works to protect blond hair color and smooth damage, it also smells incredible.
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John Frieda
Colour Renew Tone-Correcting Shampoo, $10.99 at Walmart
This affordable purple shampoo effectively brightens colored blond hair. Though the results aren't immediate, you'll notice a difference with consistent use.
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Drybar
Blonde Ale Brightening Shampoo, $28 at Sephora
This purple shampoo noticeably reduces brassiness the first time you use it. Plus, the chic packaging looks adorable in your shower.
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Clairol
Professional Shimmer Lights Shampoo, $9.99 at Sally Beauty
Looking to cool brassiness on a budget? This classic purple shampoo does what it promises. Though some reviewers take issue with the smell, it works well and costs under $10.
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BioSilk
Color Therapy Cool Blonde Shampoo, $16.98 at BioSilk
This gentle purple shampoo is great if you're looking to subtly brighten brass without drastically altering your color. The product works perfectly for light blond and platinum shades.
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Unite
Blonda Toning Shampoo, $28.50 at Unite
Some purple shampoos require you to leave them in your hair for up to an hour to take effect — but not this one. The pigmented purple neutralizes yellow tones after a minute or two of use. Though the product is pricey, it's a major time-saver.
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Joico
Color Endure Violet Shampoo, $16.99 at Amazon
If you're dealing with intense orange tones in your blond hair, this shampoo is your pick. Its sulfate-free formula is one of the most effective for taking brassy, clownish hair and turning it cool and natural.
