A short while after the Fendi Spring 2025 presentation during Milan Fashion Week, Kim Jones announced his departure from the storied Italian fashion house (after a four-year tenure). The campaign for the British designer’s final collection has dropped, with Jones sticking with Steven Meisel as campaign photographer. The legendary American lensman returns to shoot his third consecutive Fendi campaign this season, but there’s a switch up in the casting. Models Mona Tougaard, Karolina Spakosski, and Lina Zhang pose throughout the joyous Fendi Spring 2025 campaign imagery. The girls are all smiles, captured against a soft pink backdrop, surrounded by floral foliage, and shot under warm spring-like lighting.
The Fendi Spring 2025 Campaign with Mona Tougaard, Karolina Spakowski & Lina Zhang
Read below the reactions of theFashionSpot’s forum members:
“Why does it look so commercial?” quizzed fashionsavvvvvy.
Forum member 90sfan used the word “tragic” to describe the outcome.
“Wow, this is tragic!” echoed Creative. “Steven Meisel at his lowest.”
“Hard to believe that Meisel and Carlyne were once responsible for some of the best imagery in fashion. This is embarrassingly bad,” avonlea002 expressed.
“The collection was really ugly, but the campaign came out so lovely,” confessed prylvi.
MModa was a fan too. “I love the spring vibes of the campaign. It is pretty and fresh. Karolina’s smiling shot looks beautiful,” they admired.
“I’m into the smiling, and I like this campaign a whole lot. It’s fresh and season-appropriate with those spring-like colors and soft lighting. The whole cast look beautiful here,” voiced vogue28.
See more of Mona Tougaard, Karolina Spakowski, and Lina Zhang for the Fendi Spring 2025 campaign and join the conversation, here.
