Since taking up the mantle as Alaïa creative director in 2021, Pieter Mulier has favored a very select few as Alaïa’s campaign photographers. Those photographers include Willy Vanderperre, Sam Rock, Drew Vickers, and Tyrone Lebon. Lebon made a triumphant return last season to photograph the ultimate Brazilian bombshell Gisele Bündchen under the warm Miami sunshine. The British creative returns for the Summer/Fall 2024 season, with models Vittoria Ceretti, Mona Tougaard, Awar Odhiang and Felice Nova Noordhoff making up the cast. The girls were photographed within plush Parisian hotel room settings throughout the storied campaign (including L’Hôtel Particulier, Le Bristol, L’Hôtel and Hôtel Balzac) – and go completely unretouched.
Read below the reactions of theFashionSpot’s forum members:
“I like Tyrone Lebon but this looks cheap and basic Where is the chic elegant untouchable Alaïa creature?” asked TomBlanksFullFatMiuMiu.
“From Gisele to this?” questioned an underwhelmed DK92.
“Such a wrong direction for Alaïa. It feels a bit stale. Of course, the photos are beautiful and the girls look beautiful, but it’s such a lazy concept,” said tomtakesphotos.
Lanvinray wasn’t impressed either. “Looks like a vintage Marc Jacobs campaign by Juergen Teller,” they pointed out.
“I’m done with the Juergen Teller style photography. It had an emergence in the late 2010s and now it’s so contrived and passé. It’s time for something new,” yearned forum member GivenchyHomme.
See more from the Alaïa Summer/Fall 2024 advertising campaign and join the conversation, here.
