We all look forward to fall because it gives us a chance to turn over a new leaf. (Pun totally intended.) Whether that means building a new seasonally-appropriate wardrobe or switching up your skin care routine to better fit the fall climate, change is in the air. So it’s a great time to upgrade your lash game by trying one of the best new mascaras for Fall 2020.
This season, mascaras are bringing the volume via fresh formulas (some even featuring good-for-your-lashes ingredients) and cool wands designed to really amp things up. From Charlotte Tilbury’s latest addition to her beloved Pillow Talk line to a clean take that uses hair care actives to build stronger and healthier lashes, there are lots of new launches to covet. We even found one that delivers big, bold lashes for under $5.
Read on to discover the best new mascaras of the season.
Fall 2020 Mascaras
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Charlotte Tilbury
Pillow Talk Push Up Lashes! Mascara, $29 at Charlotte Tilbury
Searching for a way to make your eyes look bigger, brighter and more awake? Look no further. Charlotte Tilbury’s new mascara does just that by turning up the volume on your lashes.
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NARS
Climax Extreme Mascara, $24 at Ulta Beauty
Take things to the extreme with this new mascara. Just one coat is all you need for maximum volume. It’s all thanks to its Loaded Pigment Complex and XXXL ribbed-bristle brush.
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Hourglass
Unlocked Instant Extensions Mascara, $29 at Hourglass
This new mascara promises the look of lash extensions instantly. It relies on film-forming technology to coat each and every lash in lightweight fibers for a fanned-out finish.
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Fenty Beauty
Full Frontal Volume, Lift & Curl Mascara, $24 at Fenty Beauty
The brand’s exclusive flat-to-fat brush is this mascara’s secret weapon. The fat side loads and lifts, while the flat side defines and curls. It’s water-resistant and long-lasting so your big, bold lashes aren’t going anywhere.
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BareMinerals
Strength & Length Serum-Infused Mascara, $22 at Ulta Beauty
Treat your lashes to length and strength with this new mascara. It boasts a plant-based lash serum for visibly longer, fuller and stronger lashes. The formula even reduces lash fallout. Throw in a unique paddle brush that lengthens, lifts and defines and you’ve just found your new favorite mascara.
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Essence
Bye Bye Panda Eyes! Smudge-Proof Volumizing and Defining Mascara, $4.99 at Essence
Think an under $5 mascara can’t deliver full, defined lashes? Think again. Essence’s new formula goes the distance without smudging or clumping.
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Kosas
The Big Clean Mascara, $26 at Kosas
If you’re trying to keep things clean this fall, this new mascara is the way to go. It instantly supplies big, fluffy lashes courtesy of hair care actives that support stronger, healthier lashes. It’s volume without the guilt.
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EM Cosmetics
Pick Me Up Volume + Length Mascara, $24 at EM Cosmetics
It’s like a pick-me-up for your lashes. This new formula has provitamin B, hyaluronic acid, rice extract and tsubaki to nourish and condition every single lash. It’s lightweight and enhanced with fiber technology so you get all the drama without drying out your lashes.
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La Bouche Rouge Paris
Le Sérum Noir, $45 at La Bouche Rouge Paris
There’s a lot to love about this new mascara. It’s the world’s very first glass mascara comprised of 99 percent natural origin ingredients. But it still delivers plenty of volume. Opt for the sleeveless version and when it’s all gone, simply place the tube in the recycle bin.
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KVD Vegan Beauty
Go Big or Go Home Volumizing Mascara, $24 at Ulta Beauty
This vegan mascara lives up to its name. Its intense black pigment powered by plant-based fats resists smudging and fading. There’s also a plant-based blend of waxes derived from olive and sunflower oils. Plus, the Fluff Brush has you covered since its wavy fiber bristles coat every last lash.
