Image: @rosiehw/ Instagram
The Devon-born model has been signed as the new face of the denim brand, but took to Instagram today with an image of her holding a pair of the label’s jeans with the teasing caption #projectintheworks, suggesting she may be doing more than simply wearing the brand. Rosie would not be the first woman to walk off the catwalk and into the denim powerhouse’s design studios since Paige Denim was founded by former fit model Paige Adams-Geller.
Image: @rosiehw/ Instagram
It seems like this move may be a tactical decision for the model, who recently opened up to Industrie magazine about her fears for her future: “I realised early on that nothing lasts forever, especially as a model — you have to build something for yourself from it. Looks go and you fade. Modelling is short lived.”
Rosie is already behind Marks & Spencer’s Autograph lingerie range, which incidentally was the fastest selling lingerie in the brand’s history, so she already has a good idea of what people want. She also spoke to Industrie about her work with Marks & Spencer: “I wanted something for when I want to take a back seat. There’ll be a brand that I’ll be sitting at the helm of and enjoying. This is really the start of something I see as a long-term thing.”
So perhaps she is simply moving from D-cups to denim. Either way, we can’t see Rosie palling into insignificance anytime soon.
