Mert Alas (who’s an avid Instagram user) uploaded a black and white image of Amanda Murphy donning a rather large blonde and bouffant hair style, whilst sitting on the edge of a bed wearing some intriguing arm accessories and, of course, DSquared2 clothing. The hashtags #broken, #hollywood and #asylum were attached to Mert’s post, suggesting the mood of the advertising campaign.
Our forum members are on the fence regarding the previews: “She is soo pretty naive here, so soft and innocent despite her image,” describes Alien Sex Friend.
“The images fall a little flat, but I think it’s more because of M&M and their weak attempts at copying Steven Klein’s work lately (their Versace campaign was a more successful Klein copy, but still). I’ve been waiting for Amanda to work with M&M & it’s finally happening. Hopefully there are stronger images ahead,” wrote valliaddict.
Marc10 also wasn’t feeling the campaign and wrote, “This looks more like an Interview ed than a campaign. It doesn’t really sell the collection, neither does Amanda fit in. She looks so out of it.”
Check out the thread for one more preview and voice your own opinion here.
